The ad campaign also underscores a key change in the computer industry: the move to laptop computers and away from desktops. One impact of that change is that it has led to a decline in business for makers of generic desktops — like the guy on the street corner who used to assemble “white box” computers (laptops are tougher to make on the fly than desktops). In turn, Seagate and other parts providers are doing less business with the resellers who supplied white box makers, and hoping to do more by selling extra drive space directly to consumers.
This is interesting change in the market. For example, CD drives, RAM, are generally not advertised to the public.